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Pen, Polish and Publish

You’re ready:

To grow your tribe, your online presence and your revenue.

To reach (and serve) more people.

To be seen as an expert in your field.

It's time!

You may be thinking, “But where do I even start?”

High five if this resonates:

  • I’m struggling to decide what to write about to best help my readers

  • Once I do write the thing, I have no idea how to take my text document to a beautifully designed and branded, ready-to-download PDF masterpiece

  • I’m worried that when I do have my eBook ready, I might launch to the sound of crickets

  • I’m a bit overwhelmed at the very thought of finally doing this!

You could hire an assistant to do your research. A writer, an editor and a proofreader to perfect the words. A graphic designer to add branding, professionalism and beauty. Oh, and an online marketing expert to promote and sell your eBook.

What are those mental cost calculations adding up to so far?

We have another idea.

A six-week online course

Comprehensive classes covering everything from your ideal eBook idea, writing and editing, beautiful design and launch promotion.

Comprehensive classes

Exclusive videos, workbooks, checklists, questionnaires and handy step-by-step screencasts – all available right away so you can start where you need to!

Incredible community

Lifetime access to the Pen, Polish and Publish Facebook group where you can connect with classmates, build beautiful relationships, get motivated and be supported by Alana and Katie.

Expert support

Monthly live online catch ups with Alana and Katie to answer your questions, plus helpful guidance and insightful inspiration.

Featured guest authors

Exclusive interviews with entrepreneurs and bloggers who’ve had incredible success with eBooks. We go behind the scenes and find out how they did it.

Easy payment

Secure, simple and easy payment via your PayPal account or credit card. We also offer affordable payment plans to make sure your eBook dream is within reach.

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Why PP&P?

After working with over 100 bloggers and online entrepreneurs on their PDF eBook designs, graphic designer Alana found herself seriously in love with digital publishing. She saw the immense success and accomplishment eBooks could provide, and wanted to help even more ladies get started ASAP on their eBook idea.

She began contemplating the idea of creating an online course to cover the entire A-Z process of creation: writing, designing and successfully launching an eBook. Think DIY, but totally supported.

Alana had design covered, but she needed a partner in crime. Enter Katie – copywriter, editor, communications consultant, ghostwriter – yep, she knows her stuff.

Between them, they’ve helped hundreds of clients create the eBooks they’ve day-dreamed about – and they’d love to help you, too!

  • I was so lucky to discover Pen, Polish and Publish the day before it launched. The screen tutorials on InDesign took me from being a totally frazzled bunny who was freaked out by all the squiggles around the screen, to a cool-as-a-cucumber person who now loves InDesign - and has two beautiful ebooks on the market! This course was amazing value for money. I totally bombarded Alana and Katie with questions during a couple of Facebook Q&A sessions and they never missed a beat! I'm an online course junkie, and this is the only course I've completed. Keep up the amazing work girls!
    Nicola Brown | Nibl
  • Katie and Alana - you went above and beyond. Your knowledge is exceptional but you backed it up with amazing support, encouragement and resources to make it such a positive and fun environment to learn in. The FB group has been a delight, to receive not only support from you both and answers to any questions (and so quickly!), but also to have such a wonderful community of people to do it all with.
    Melissa Rolfe | Elixir Natural Medicine
  • Kate and Alana, I am so thrilled at how much value I have received from Pen, Polish and Publish, it has exceeded my expectations. You have absolutely over delivered and I’ve loved every minute of it! Thank you so much for sharing your creativity, wisdom and inspiration with us, you are truly generous women and you have made a huge impact on my business in just a few short weeks. Pen, Polish and Publish is truly an essential investment for any entrepreneur.
    Kate Turner| Sleep Like An Angel
  • "Not only does Katie completely understand my vision but she continuously comes up with creative promotions and ideas to help expand my online presence. I have received lots of positive feedback from clients and staff on how wonderful our Facebook page is."
    Cara Gillespie | Live Life Well Studio
  • "The moment I started working with Alana, all my fears were put to rest! Alana's communication felt fluid, honest and open and I knew she was really listening to me. The moment I opened the first draft felt like Christmas! Here they were, my words and ideas, bouncing off the page in a way that was so... ME."
    Claire Baker | This is Lifeblood

What's inside

The content is split into four super fun classes. We designed and crafted the classes to be taken consecutively, taking you through the entire eBook creation process from step one.

Prefer to skip ahead? No problem – all classes are available as soon as the course opens. If you’re ready to begin designing straight up, you can!

So, what’s inside Pen, Polish & Publish?

We’re covering all angles of online learning: Interactive PDF workbooks, step-by-step screencast videos, in-depth audio interviews with successful eBook authors, monthly online Q+As with Alana and Katie, plus lots of support and opportunity to ask further questions in our exclusive online forum.

Your Killer Idea

You’ll learn:

  • How to identify your ideal reader and why they’re so important

  • How to come up with your optimal idea

  • How to refine and expand your idea into topics + subtopics

  • How to research and test your idea/s with surveys and market research

Writing & Polishing

You’ll learn:

  • How to decide on structure, framework and the length of your eBook

  • About setting timeframes for the writing process + productivity methods

  • The writing process dos and don’ts

  • How to edit and proofread your eBook to perfect your manuscript

Rad DIY Design

Alana will teach you her professional eBook design process that she uses with her clients, including:

  • Design basics: picking colours, fonts, shapes and sourcing great quality images

  • Mood boarding + honing in on your ideal design outcome

  • Introduction to publishing industry standard software, Adobe InDesign

  • Step-by-step video screencasts of exactly how to design your eBook, including the cover, interior templates, and special effects

  • How to complete your eBook and present it as a PDF, ready for download or sale!

Launch Success

You’ll learn:

  • How to design enticing promotional images

  • How to promote your launch so you don’t hear crickets

  • Gathering genuine testimonials from people who love your work

  • The tech side of selling online, including specific how-tos

  • Creating a sexy sales page!

Super fun extras!

  • Exclusive interviews with inspiring bloggers and entrepreneurs who have been successful with eBooks. See behind the scenes into how they did it

  • Plus a few more surprises!

  • Kate and Alana, I am so thrilled at how much value I have received from Pen, Polish and Publish, it has exceeded my expectations. You have absolutely over delivered and I’ve loved every minute of it! Thank you so much for sharing your creativity, wisdom and inspiration with us, you are truly generous women and you have made a huge impact on my business in just a few short weeks. Pen, Polish and Publish is truly an essential investment for any entrepreneur.
    Kate Turner| Sleep Like An Angel
  • "The moment I started working with Alana, all my fears were put to rest! Alana's communication felt fluid, honest and open and I knew she was really listening to me. The moment I opened the first draft felt like Christmas! Here they were, my words and ideas, bouncing off the page in a way that was so... ME."
    Claire Baker | This is Lifeblood
  • I was so lucky to discover Pen, Polish and Publish the day before it launched. The screen tutorials on InDesign took me from being a totally frazzled bunny who was freaked out by all the squiggles around the screen, to a cool-as-a-cucumber person who now loves InDesign - and has two beautiful ebooks on the market! This course was amazing value for money. I totally bombarded Alana and Katie with questions during a couple of Facebook Q&A sessions and they never missed a beat! I'm an online course junkie, and this is the only course I've completed. Keep up the amazing work girls!
    Nicola Brown | Nibl
  • Katie and Alana - you went above and beyond. Your knowledge is exceptional but you backed it up with amazing support, encouragement and resources to make it such a positive and fun environment to learn in. The FB group has been a delight, to receive not only support from you both and answers to any questions (and so quickly!), but also to have such a wonderful community of people to do it all with.
    Melissa Rolfe | Elixir Natural Medicine
  • "Not only does Katie completely understand my vision but she continuously comes up with creative promotions and ideas to help expand my online presence. I have received lots of positive feedback from clients and staff on how wonderful our Facebook page is."
    Cara Gillespie | Live Life Well Studio
Interviews with successful eBook authors
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Invaluable Modules

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Amazing Facebook community

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Experts + Interviews

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Ready to sign up

Amazing Value
eCourse Membership

$197

AUD

(+ GST for Australian residents)

Lifetime access

  • Complete eCourse Membership
  • Monthly live Q+A with Alana & Katie
  • Exclusive community for daily support & inspiration
  • Bonus interviews with successful authors
  • Create your DREAM eBook for under $200!

FAQ

I have zero idea what to write an eBook about. Can I still do the course?

Absolutley! In fact we’re going to help you through the entire idea generation process – we’ve got your back!

 

I already have a spectacular eBook idea. Is this the course for me?

For sure! While we do cover idea generation in the course, this is only one component. We also delve into research, writing, editing, comprehensive DIY design and launch promotion.

 

I already have a spectacular eBook written. Is this the course for me?

Yes! And good on you for being so ahead of the game. The writing module of the course is excellent for learning about how to improve your prose, editing, productivity and more. But if you’re ready for it, the in-depth DIY-design module alone is worth the price of entry and is available immediately when the course begins. Let’s get those pixels moving!

 

I’ve heard eBooks are good for business, is this true?

You’ve heard right, eBooks are great for business. Some of the benefits include:

  • Increased revenue. eBooks and other digital products are a smart way to create extra income streams through your blog or business. You could reach that oft-mentioned nirvana of making money in your sleep.

  • Reaching and helping more people. You only have so many hours in a day, and chances are you can’t personally answer every question and coach every candidate that comes your way. Creating an eBook means more readers can access you and your wisdom in an easy and low cost way. Plus, happy readers could become premium customers down the track.

  • Building your credibility. Publishing a book shines a light on your expertise, helps to grow your reputation, and offers social proof that you are legit.

  • Growing your email list. You might decide to offer your eBook for free (or maybe just a free sneak peek) as an incentive for readers to subscribe to your email list.

 

Will I be able to sell my eBook for eReaders such as Kindle and Nook?

No. This eCourse is specifically to help you create a PDF eBook – one that is gorgeously custom-designed to your branding and taste, and can be sold directly by you on your website (or elsewhere). So, no, PDF is not a format which can be sold on eReaders. These require a different format which is not taught in this course.

But we will tell you why we prefer PDF: it can be beautifully custom-designed, it can be sold directly by you to your readers (more profit!), there’s no long wait times before publishing, you are in control of the final product, and PDF is a universally accepted format. Unlike specific formats for eReaders, virtually anyone with a computer, tablet or smart phone worldwide can download, read and treasure your PDF!

If you are set on publishing to eReaders, there are other services available to handle this conversion for you.

 

I have no writing/graphic design/marketing experience. Can I still do the course?

Oh yeah! Pen, Polish and Publish includes dedicated training on writing, designing and marketing for eBooks.

 

I’m an established business with the cash to splash on hiring ALL the professionals to make my eBook shine. Is this course the right fit for me?

Maybe not. This course has been designed as a lower-cost way for business owners/bloggers to get their eBook out into the world. If you’ve got the dollars to spend on hiring the experts to help research, write, edit, design and market your eBook you should totally go for it!

 

How does the course work?

The course is made up of four classes, all materials will be available immediately after purchase – so start where you like! In our exclusive Facebook community, you can chat with us about any questions you might have, plus connect with your course-mates and get some insightful inspiration!

 

Do I need a super flash, shiny, new MacBook Pro or expensive software to do this course?

Not at all. The course is run online so an internet connection is essential, as is a relatively modern computer, but nothing top of the line is necessary. As a part of the design component of the course you will be trained in using the industry standard in digital publishing, Adobe InDesign. This software is available as a digital subscription for A$19.99 a month through Adobe’s Creative Cloud (they also have a free trial!).

 

When can I start the course?

Right now! As soon as your payment has been processed you will have access to all the materials.

 

I’ve just signed up for another course/I’m about to jump on a plane to go sightseeing in Florence/my BFF is getting hitched soon – is it still a good idea to sign up for PP&P?

Sure thing. The course materials are yours for life, so if something comes up that means you need to focus elsewhere, no worries. There is no set deadline for when you should have the course completed, go at your own pace.

 

How much time will each class take?

We know you have a life, and probably a business to run, so we aren’t going to crush you with an avalanche of course materials. We also want you to spend time on your actual eBook – not just on course exercises. We’ve carefully crafted Pen, Polish and Publish to teach and to support. Different classes will take different people different amounts of time to complete. We recommend setting aside at a few hours per class to work through the course materials as well as work on your eBook. As we said, everyone is different, so this may look like less or more for you.

 

What if I don’t love it?

We believe 100% that this course is jam packed full of value and you WILL love it. However, if you do truly devote yourself and feel that this isn’t the course for you, simply show us evidence that you’ve studied and completed the first module of the course within 30 days of purchase for a refund (see Terms of Use below for more information). We genuinely want to help you – so if not working out, there’s no hard feelings! :)

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Get your message into the hands of those that need it most.

Get your message into the hands of those that need it most.

Get the support to get past the blank page.

Get the support you need to get past the blank page.

Connect with your tribe & get expert advice.

Connect with your tribe & get expert advice.

Support your 'work-from-anywhere' dream with a boost in revenue.

Support your 'work-from-anywhere' dream with a boost in revenue.

#penpolishandpublish

 

By enrolling in Pen, Polish and Publish you are agreeing to these Terms of Use.